Here's another online find (from a certain auction site): the BUCK ROGERS IN THE 25th CENTURY Panini sticker album, free with IPC's BATTLE ACTION cover-dated 16 May 1981. As the one-size-fits-all bag indicates, it also accompanied that week's 2000AD.
They were 'generous' enough (like a crack dealer that gives his latest convert a free sample) to give away the album but four solitary starter stickers seems decidedly stingy. In later years, they'd just chuck in an off-the-shelf pack.
I collected this album when I was little and swaps were valued playtime currency. The must-have sticker, in those primitive days before fancy foil, holograms and other 'premiums' , was number one: Buck Rogers himself. Any sticker that featured nob-headed 'bot Twiki also commanded a playground premium.
I doubt my album came with one of these comics, I think it was probably an over-the-counter buy (by my mum) from the local newsagent.
About a decade ago, I stumbled across a complete album in a (now defunct) London comic book store... and snapped-it-up. I think it was a fiver. I'll post it on here someday.
The stickers featured stills from the majority of the first-season episodes which - when stuck in the correct place in the album - featured a short summary of events below. The cover is, of course, the marketing key art for the movie.
I recall that, at the time we were actively collecting the stickers, ITV had moved onto the rebooted second season of the show because I remember noting the absence of any of the second season regulars.